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Content marketing and the 2014 FIFA World Cup
Every four years, a sports event takes place that draws the eyes of the globe. It’s estimated that the 2006 World Cup final between Italy and France had a global reach of some 638 million, with 322...
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A cautionary tale: how not to conduct oneself on social media
For many businesses, using social media is like attempting to domesticate a dangerous wild animal – it might be a loving and affectionate companion 70% of the time, but there’s always that chance that...
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Five social media events that changed the marketing world
While to us it might seem as though social media has been around forever, in reality it’s still a very new technological phenomenon. As such, the marketing world is still very much in the process of...
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Three content marketing topics for food retailers
By now, the majority of businesses have recognised the importance of content marketing and the benefits it can provide, but a small number haven’t quite yet nailed the strategy. Companies that approach...
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YouTube gives in-depth tips for video content marketing success
YouTube has released a 100-page digital booklet which outlines content marketing best practice for ambitious video content creators. The Creator Playbook aims to help YouTube channels boost their...
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Content marketing tips for B2B
Compared with B2C, those involved in B2B marketing do have a slightly more difficult job to do when it comes to engaging with their target audience. Just as customers need to feel confident in your...
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Courting controversy: how being naughty pays the bills (and how not to go too...
The wider business world is now largely aware that content marketing demonstrably works. If you’re looking for a results-based service then look no further – but what if your content is boring? No-one...
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Twitter’s Facebook-esque layout change – so, what do we think?
When Twitter first rolled out the updated look to its users’ profile pages, we were all a little taken aback. In case you’ve missed them, the updated profile pages feature a larger header image, with...
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Creating a content marketing strategy: why great content isn’t enough
Content marketing has certainly become the most fashionable marketing strategy of the moment, but not all companies are capable of pulling it off successfully. It would seem that some businesses are...
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The changing face of social media: what does it mean for my brand?
Social media is changing. Not so long ago, MySpace and Bebo were the undisputed kings of the social networking world, but where are they now? Today, Twitter and Facebook have assumed dominance at the...
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Monetised marketing: avoiding the social media honeytraps
For many businesses, the appeal of social media and content marketing is in the price. In comparison with traditional forms of marketing – such as TV, radio and print advertising – content marketing is...
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The benefits of automated emails in content marketing
We don’t need to bore you with the benefits of content marketing – by now you should already be updating your website with innovative and shareable content as often as you can and embracing social...
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How to turn Facebook into your most reliable social channel
Over the last couple of months, marketers all over the world have been complaining that they have seen a drop in organic reach on Facebook and feel as though they are being forced to pay to promote...
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Could McDonald’s benefit from a content marketing rethink?
Content marketing is an incredibly flexible marketing tool. SMEs, start-ups and family-owned businesses can all benefit from content marketing thanks to its comparatively low cost and ease of...
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Email and content marketing: the relationship explained
As the digital world has evolved, so too has digital marketing. Our consumption of digital content and the manner in which we use the internet has changed. Businesses won’t see impressive returns if...
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Social media for businesses: just a fad?
In the content marketing industry, it’s our job to produce high quality content that interests your target market and leads to sales. When we begin working with new clients, we examine all aspects of...
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Brazil vs. Germany smashes Twitter record, underlines importance of real-time...
Chances are you didn’t miss the drama that went down in Brazil’s Estadio Mineirao on July 8th. Even if you didn’t watch Germany’s 7-1 humiliation of Brazil in the World Cup semi-final, you’ll...
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Social media etiquette: the ultimate first world problem?
Social media has undoubtedly provided humanity with an entire new channel of communication, perhaps the most significant since the development of email. The manner in which social media users...
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Do the British rely too heavily on search engines?
Here at Crowdbait, the browser homepage on every team member’s computer is Google – not just because we constantly keep an eye on SEO for our clients but because we rely on the trusty search engine to...
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Old-skool advertising meets social media marketing in McDonald’s campaign
Some people believe that traditional advertising techniques and social media marketing are incompatible – the two different audiences so dissimilar that, to paraphrase Rudyard Kipling, ‘never the twain...
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