By now, the majority of businesses have recognised the importance of content marketing and the benefits it can provide, but a small number haven’t quite yet nailed the strategy. Companies that approach us looking to adopt a new content marketing strategy or strengthen their current one often struggle because they fail to take the time to think of and create good, innovative and shareable content. Instead, they’re bashing out useless content to fill their website with keywords, but these days Google is smarter than that. In order for SEO to be successful and to drive traffic to your website, you have to create interesting content – it’s as simple as that. So, what do you write about? As experts in writing about a variety of subjects for a number of different clients each and every day, we’ve decided to pull together a list of three current topics of interest for those in the food industry to include in their blogs…
Sustainability
Food retailers will know the importance of sustainability when it comes to sourcing their produce, as it’s something an increasing number of their customers are becoming concerned about. Buying your produce from a sustainable source is a great way to promote your brand, as awareness of the negative impact of doing otherwise is growing. It is a topic talked openly about not only in the food industry but in a number of other industries too, so creating content centred around sustainability could even increase your reach. Consider explaining who benefits from sustainable food and why, or perhaps how your produce is considered sustainable.
Healthy eating
Not a day goes by when a new diet plan isn’t recommended in the paper or millions of people don’t worry about their weight. With so many new developments and discoveries touted each week, there’s always something new to write about when it comes to healthy eating. Whether you want to promote some of your lower calorie or highly nutritious produce in your content by recommending a new diet plan or explaining the benefits of healthy eating, your customers should be interested in reading about what your products can do for them and eager to learn new ways of improving their diets. They might even want to share your content with their health-conscious friends.
Trends
Even those who make a conscious effort not to follow food trends can’t avoid them completely, and in the food industry certain ingredients and styles of cooking are always going in and out of fashion. There are a variety of directions in which you could take an article centred on food trends. Whether you choose to write about ridiculous new restaurants, peculiar combinations or celebrity chef trendsetters, it’s a chance to reach out to those in your target audience who prefer to share content that’s unusual or controversial. Including relevant pictures or links to products on your website that fit in with current trends will increase the likelihood of your customers sharing your content, and will encourage them to explore the rest of your website.
The team here at Crowdbait know how much time and effort must go into creating original content, but with a wealth of experience between us, we’ve become experts in the content marketing world. So, if you’re finding it difficult to dedicate yourself to your content marketing strategy, why not look to us for support? For more information on the content marketing services we provide, get in touch with a member of the team today.