YouTube has released a 100-page digital booklet which outlines content marketing best practice for ambitious video content creators. The Creator Playbook aims to help YouTube channels boost their viewers, subscribers, and advertising revenue through a series of easy to digest tasks and tips that have been proven to provide results. While the tips relate specifically to video content marketing success, the vast majority of them apply to all forms of content marketing.
The Playbook is split into a number of sections: content marketing as part of your brand strategy, how to create content people love, scheduling content, optimising content, promoting content (including social media use), and measuring its success. All of these factors need to be considered in every form of content marketing, and that’s how we do things here at Crowdbait.
All too often brands fail to take into account each of these steps to content marketing success. Instead, they’ll focus all their efforts on creating the content, and little to none on promotion, measuring its success or even considering whether the content is of interest to their target market in the first place. An effective content marketing strategy must take into account every stage in this process.
YouTube’s Creator Playbook is certainly well worth a read, even for marketing teams who don’t use YouTube to promote their brand. Content marketing is a deceptively complex area of online marketing. If you’d like to work with an agency to help you get your strategy right, speak to a member of the Crowdbait team today!