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Social proof and content marketing: how to create an effective strategy...
Thomas La Mela / Shutterstock.com Social proof shows that online marketing is most effective when it focuses on people. People are important in a marketing sense because we are automatically drawn to...
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Content creation: how to generate relevant, readable, on-topic ideas
Content marketing is, in essence, writing about your industry. You’re looking to produce content that will appeal to your clients and customers that relates to your organisation, and chances are you...
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White House social media blunder reinforces importance of careful content
A social media marketing blunder from none other than the White House has reminded us of the importance of careful content.Politics and social media rarely make for comfortable bedfellows, as the...
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A beginner’s guide to Yoast: how does this SEO plugin optimise your content?
If your blog or website is WordPress based and you want to optimise your content for search engines, perhaps the most straightforward way of doing so is by installing a plugin. The two most popular...
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Four content marketing lessons you can learn from teenagers
Paying attention to the habits of teenagers is probably not the first thing on most marketers’ agendas – especially when we are forced to read about them in newspapers and online each day – but what if...
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How to lose a client in 10 days
In the marketing industry the majority of us are so concerned with attracting new customers that we forget what we must do to keep hold of the ones we already have. Studies have shown that it can often...
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Social signals and SEO: correlation or causation?
The relationship between social signals, SEO and a website’s eventual ranking in Google’s search results has been hotly debated over the past few years. Social media has become an essential part of any...
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Five crucial title tips you’d be mad to miss
You’ve written your innovative and insightful blog, so now what title should you give it? All too often writers will stick a half-hearted title at the top of an excellent piece of content and...
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Why The LEGO Movie is being called a content marketing triumph
Forbes The LEGO Movie has released in the U.S. to great critical acclaim, and it’s pulled in some impressive box office figures too, recouping and surpassing its budget in its first week showing in...
View ArticleThe anatomy of the perfect blog
Many of the internet’s best and most popular blogs – the Buzzfeeds, Huffington Posts and Mashables of this world – are standalone, special interest blogs with nothing to sell but the information they...
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Carlsberg to focus on social media content instead of TV advertising
360b / Shutterstock.com Known for their clever television adverts, Carlsberg are now looking to move away from TV and concentrate on their social media content in the hope that they will be able to...
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Social media crisis management: how to get out of a sticky situation
A social media crisis can spiral out of control on the basis of a single Tweet or Facebook post. When your company is in the midst of a social media crisis, it’s easy to panic and let a knee jerk...
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Cadbury increases real-time marketing efforts
Cadbury’s kept content on topic throughout the event The Drum Cadbury has put plans in place to increase its focus on real-time digital marketing. It made great use of real-time marketing during the...
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Guest blogging: what Google didn’t tell you
When Google’s Matt Cutts recommended that people stop guest blogging and declared it an unrespectable practice, guest bloggers and sites fond of guest blogging joined forces to protest against him....
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Lifting the lid on content title generation
Here at Crowdbait writing shareable, innovative and unique content is our thing. We’re good at it, so it’s hardly surprising that we’ve a few tips we’re able to share with you, too. We don’t mind...
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Is content marketing a sound investment for your business?
Twin Design / Shutterstock.com The UK economy may have been travelling slowly down the road to recovery for the past few years, but few businesses are moving swiftly enough to be able to make drastic...
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PC World handles Google blunder rather well
Gil C / Shutterstock.com It is a smart business owner’s priority to ensure that the Google search results for their brand are helpful, accurate and positive, which is why so many of us go to great...
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Quality content and SEO: examining the relationship
Over the past few years, Google and the other major search engines have altered their search ranking criteria to remove the onus from traditional SEO marketing tactics and to reward high-quality...
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Can politicians ever get social media right?
Politicians have only just got the hang of traditional marketing – and now they have to master digital marketing, too! Content marketing and social media are tricky for businesses to get right,...
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TV audiences are tweeting while they watch
A recent survey has revealed that 16% of those who watch primetime television are also using social media at the same time – and not just to talk about what they’re watching. Less than half of those...
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