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Getting people talking: how to stimulate conversation about your brand
If we were asked to identify a linear process for successful marketing, it would go something like: marketing activity > brand awareness > customer engagement > sales. Clearly this is an...
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The Power of Not Selling
The world of online marketing is a noisy place. Your prospects and clients are bombarded every single day with message after message from all angles. Standing out is hard, but there’s a secret to...
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Talk to Google… Google talks back.
Google has gone and got conversational. In an update to voice search quietly rolled out earlier this week without fanfare (which usually means they’re still testing it), users of the most up-to-date...
View ArticleCrowbait Mashup #2: Guest blogging, content creation and Kindle Worlds
Content marketing is fast-paced industry formed by a number of creative practitioners and results-orientated and savvy marketers. As a result, it evolves on a day-to-day basis. Here at Crowdbait we...
View ArticleCrowdbait mashup #3: LinkedIn hacks, 200 search factors and B2B content...
Content marketing attracts and retains customers by consistently creating and curating relevant and valuable content. That said, with the ever-changing consumer behavioural patterns combined with a...
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Crowdbait expands London presence
It’s a simple fact of life that great things happen in London on the business front. Many big businesses are headquartered in the capital and we’ve always regarded it as important to have both a...
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Create, curate & circulate: marketing stats, magnificent infographics and...
Here at Crowbait, we think of it as something of a duty to keep up with the latest developments in the worlds of content marketing, social media and digital communication. In our weekly summaries we...
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Create, Curate & Circulate: psychopaths, big data and Facebook hashtags
You could refer to us lot, here at Crowdbait, as a bunch of gossips. We wouldn’t mind. We admit, we do love keeping up to date with the latest goings on in the world of content marketing, social media...
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Moneysupermarket.com needs our help!
If you were affected by the recent changes to the way in which Google ranks websites, you’re not alone. Price comparison website Moneysupermarket.com announced that trading had slowed down in the...
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Why is no-one reading my content? :(
One of the most oft-repeated questions in the content marketing world – frequently followed by a little sad-face emoticon for emphasis – is: ‘why is no-one reading my content?’ Usually, the answer to...
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The Content: content recruitment, tips from Disney & Papal tweets
The digital world never sleeps. Content marketers such as the experts here at Crowdbait need to keep in the loop and on the ball if they are to provide effective services in an ever-changing...
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The Content: Facebook tactics, making headlines and navigraphics
If you were to ever visit one of the Crowdbait offices in the middle of the night, you’d likely come across a team of people whose eyes would be wide and glued to their screens, their fingers tapping...
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Crowdbait’s step-by-step guide to website evaluation
Content marketing is an extremely effective means of improving the search engine presence of your website and increasing user conversion rates, but it can only have a tangible impact if your digital...
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The Content: the potential demise of SEO, tweeting for dummies & friendly copy
How much do you think content marketing has an effect in today’s arena? Take The Content, for example. It is what it is: useful, informative content with which readers can choose to do anything they so...
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Marketers not confident in their digital marketing skills
According to research commissioned by Adobe, only eight per cent of senior UK marketers are confident in their own digital marketing skills, a shocking number given the way in which the popularity and...
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The Content: vlogs, repurposing and Amazon’s secrets revealed!
Annette Shaff / Shutterstock.com Has it been a week already? We can’t believe it either. A lot can happen in just seven days; look at what happened back in September, where one week we were advising...
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Twitter confusion benefits John Lewis retail
Cases of mistaken Twitter identity rarely work in favour of the confused parties. There was, of course, the Rebecca Black ‘Friday’ affair that saw an etiquette coach bombarded with misdirected abuse...
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Retailers to trial new content marketing methods over Christmas
Christmas is all around us already, have you noticed? Reportedly, many retailers have decided that the festive period is the perfect time to trial new content marketing methods online and on mobile...
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The Content: 2014 sales, native advertising and upcoming digital trends
In the digital world everything moves at a rapid pace, so if you want to keep up it’s important to keep an ear to the ground. We’re not suggesting that you start brushing your teeth in the shower just...
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The Content: Youtility, Ron Burgundy’s marketing tips and the modern marketer
This week, despite the fact that certain excitable individuals seem to have begun their countdown to Christmas already, we have noticed a lot of wise content marketing gurus speaking about the...
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