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Content Marketing – We all know how it works, but do we really know WHY it...
It has become obvious that the new hot prospect within the online marketing world is that of content marketing. We do it at Crowdbait, and we are certainly not alone. The vast majority of the articles...
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Where does your Content Marketing stand for Christmas?
Only 14 days to go. The rushing around, the panic buying and the finishing touch preparations are starting to come into play. A culmination of days on days of getting everything ready and sooner than...
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Loyalty: How to keep your readers coming back
Writing one killer article that gets people thinking and talking is great. But once you’ve written it, shared it and discussed it, what next? If people like one article from you, they’ll probably...
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Social Media: How not to dumb down
Using social media well is a vital part of any successful content marketing campaign. That doesn’t mean it’s easy to get right. As Allister Frost, Microsoft’s former Head of Digital Marketing and...
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Is Content Marketing Journalism?
Content marketing is seen by many as the upstart, cheeky little brother of journalism. To its critics, content marketing is an unworthy, slightly seedy way to publish content. Traditional journalism,...
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What are people saying about content marketing in forecast for 2013?
The year is already well and truly underway, and people are climbing over one another in the race to predict how content marketing is set to shape up in 2013. We’ve sourced some of the best overviews...
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Facebook graph search: what could it mean for your business?
This week, Facebook doyen Mark Zuckerberg revealed an exciting new search tool for Facebook users and content marketers alike: Facebook Graph Search. Unlike the existing Facebook search tool, Graph...
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What’s happening to online marketing?
For a significant number of modern UK businesses, online marketing spend encompasses a considerable chunk of their overall marketing budget. It’s hardly surprising really – online marketing is still an...
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Here today and tomorrow: keeping your marketing evergreen and relevant
Every December, millions of people around the world chop down fragrant furs and pine trees with the intention of decorating their homes in festive fashion. In the long, cold winters of Europe and North...
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How engaging is your content?
The key to content marketing, as you’ve no doubt surmised, is writing engaging, readable and shareable content that will encourage people to visit and interact with your website. ‘Easier said than...
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How to track and measure content marketing success
We’re going to go out on a limb here and say that you’ve probably made it to our site because you’re one of the many businesses that is thinking about the value of well researched and produced content...
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Getting people talking: how to stimulate conversation about your brand
If we were asked to identify a linear process for successful marketing, it would go something like: marketing activity > brand awareness > customer engagement > sales. Clearly this is an...
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The Power of Not Selling
The world of online marketing is a noisy place. Your prospects and clients are bombarded every single day with message after message from all angles. Standing out is hard, but there’s a secret to...
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Talk to Google… Google talks back.
Google has gone and got conversational. In an update to voice search quietly rolled out earlier this week without fanfare (which usually means they’re still testing it), users of the most up-to-date...
View ArticleCrowbait Mashup #2: Guest blogging, content creation and Kindle Worlds
Content marketing is fast-paced industry formed by a number of creative practitioners and results-orientated and savvy marketers. As a result, it evolves on a day-to-day basis. Here at Crowdbait we...
View ArticleCrowdbait mashup #3: LinkedIn hacks, 200 search factors and B2B content...
Content marketing attracts and retains customers by consistently creating and curating relevant and valuable content. That said, with the ever-changing consumer behavioural patterns combined with a...
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Crowdbait expands London presence
It’s a simple fact of life that great things happen in London on the business front. Many big businesses are headquartered in the capital and we’ve always regarded it as important to have both a...
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Create, curate & circulate: marketing stats, magnificent infographics and...
Here at Crowbait, we think of it as something of a duty to keep up with the latest developments in the worlds of content marketing, social media and digital communication. In our weekly summaries we...
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Create, Curate & Circulate: psychopaths, big data and Facebook hashtags
You could refer to us lot, here at Crowdbait, as a bunch of gossips. We wouldn’t mind. We admit, we do love keeping up to date with the latest goings on in the world of content marketing, social media...
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How to track and measure content marketing success
We’re going to go out on a limb here and say that you’ve probably made it to our site because you’re one of the many businesses that is thinking about the value of well researched and produced content...
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