The LEGO Movie has released in the U.S. to great critical acclaim, and it’s pulled in some impressive box office figures too, recouping and surpassing its budget in its first week showing in the U.S. alone. Chris Ratcliff at Econsultancy has pondered whether the LEGO Movie is a feature length advert or a content marketing triumph…
Content marketing is all about engaging new customers with your brand. Perhaps it’ll persuade more people to follow your brand via social media, follow the RSS feed to your blog, or visit your website more regularly. Each of these steps aim to (eventually) drive more sales of your product or service. The format of content marketing can vary significantly. For SEO purposes, engaging and relevant text is still the most effective means of content marketing, but infographics, images and videos also count as content. The LEGO Movie is clearly a piece of content that’s focused around a brand, and it’s so engaging and enjoyable that we’ve forgotten it’s just another form of advertising.
That’s what content marketing should be all about. Okay, so your firm might not have the vocal talents of Morgan Freeman, Will Arnett and Will Ferrell at its disposal – or a multi-million pound budget – but the end product provides us with so much entertainment value that we don’t mind that it’s trying to sell us stuff. Content marketers should note that if you give people a reason to care about your content (or even enjoy it!), then they’re more likely to hold your brand in higher regard and spend money on your product or service at a later date.
We’re a content marketing agency based in York, dedicated to creating engaging content for your website, gaining you new customers whilst making Google like your website more. Speak to us now if you’d like to hear what we can do for your business.