Clik here to view.
Few companies fully exploit the power of social media, suggests research
85% of FTSE 250 businesses fail to respond to customer enquiries sent via Twitter suggests new research published recently. What’s more, 64% of those who respond take longer than an hour to do so. This...
View ArticleClik here to view.
Social media marketing recap: US Airways makes mother of all Twitter blunders
If you’re a regular Twitter user or in the habit or reading the news every day, you’ll undoubtedly have come across the customer service blunder from US Airways when the story broke earlier this year....
View ArticleClik here to view.
Social media: the ultimate expression of democracy?
It’s no secret that the digital revolution has changed the world in a number of profound ways. The rise in popularity of digital communications and the constant connectivity afforded us by digital...
View ArticleClik here to view.
Website content a key factor in influencing customer satisfaction
A report evaluating customer satisfaction surrounding some of the most visited websites on the internet has recently been published. Through analysing criteria such as variety of services and...
View ArticleClik here to view.
Two-thirds of young people unconcerned about sharing personal data with brands
Digital marketing is driven by data. However, it can be challenging for businesses to get hold of this data. Thankfully, if recent survey results are anything to go by, it seems that more and more...
View ArticleClik here to view.
Content marketing in the world of ‘boring’ business
Not every business is naturally enthralling to customers, many lack attention grabbing appeal, simply because of the sector they’re in. It’s a fact, some sectors are ‘boring’. But that isn’t a license...
View ArticleClik here to view.
The Ice Bucket Challenge, charities, and hashtag ownership
Good content marketing involves the creation of engaging content that your target market finds interesting, useful or entertaining. Ideally, your audience will like the content so much that they’ll...
View ArticleClik here to view.
Celebrities prove that Twitter hashtags should be used with caution
Twitter is a potent tool in any marketer’s arsenal. Occasionally too potent. Recent blunders by celebrities have proved that hashtags can be as damaging to reputation as they can be enhancing of it....
View ArticleClik here to view.
Google ranking: the rumours and the reality
We’ve lost count of the times we’ve heard that search engine optimisation (SEO) is dead. That’s the first of many myths we’re going to bust in this article. SEO is not dead. As long as search engines...
View ArticleClik here to view.
Twitter tests out e-commerce function
Twitter has begun testing out e-commerce functionality that will allow users to purchase products without leaving their news feeds. The social network has teamed up with a series of partners including...
View ArticleClik here to view.
Ello: the new social network that’s causing a stir
If you’ve been keeping an eye on the world of social media in the past couple of weeks, you may well have heard about Ello. If not, here’s what you need to know. Ello is a new social network that...
View ArticleClik here to view.
Content marketing: how to sell without selling
Content marketing is currently the king of online marketing. It’s the marketing technique that all the top brands are trying to utilise, but it’s also the marketing trend that every business in every...
View ArticleClik here to view.
#Bendgate is a lesson in smart marketing
It has not been a good week for Apple. First, the numerous problems with the release of IoS8 raised the ire of customers, and then came #Bendgate. The brand new iPhone 6 and iPhone 6s have received a...
View ArticleClik here to view.
Instagram adverts to join paid-for social media marketing arsenal
Having revealed last year that sponsored posts would soon become a reality, Instagram is beginning to roll out paid-for adverts here in the UK. Instagram was acquired by Facebook for $1 billion in...
View ArticleClik here to view.
10 easy ways to gain and retain the right type of Twitter follower
Every marketing manager knows that social media is a vital marketing and communication tool. The more Twitter followers you have, the better – right? Wrong. Twitter followers come in all shapes and...
View ArticleClik here to view.
Social media users more charitable than you might think
A recent survey of over 1,000 social media users in the U.S has revealed that more than 64% of respondents have donated $100 or more to charitable causes in the past year. Social media platforms such...
View ArticleClik here to view.
Five content marketing ideas for hotels
As a content marketing agency, we create content for dozens of different companies in practically any industry you can think of, and we have a real knack for creating engaging content for even the...
View ArticleClik here to view.
New report reveals changes in content marketing strategies
A new report has revealed the shift in content marketing strategies for business in North America, with the results revealing useful insights for marketers around the globe. The 2015 Benchmarks,...
View ArticleClik here to view.
Google makes small change to SERPs – could your brand’s blog benefit?
As anyone in the content marketing or SEO industry will tell you, Google’s search algorithms are constantly changing and refining so that the service is able to deliver the most useful results to...
View ArticleClik here to view.
Consequences of social media reputation recognised in new report
A new report has shown that 85% of senior communications professionals recognise the influence social media has on company reputation. The ‘Reputation: With or Without You’ report by MSLGroup revealed...
View Article