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Google makes small change to SERPs – could your brand’s blog benefit?
As anyone in the content marketing or SEO industry will tell you, Google’s search algorithms are constantly changing and refining so that the service is able to deliver the most useful results to...
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Consequences of social media reputation recognised in new report
A new report has shown that 85% of senior communications professionals recognise the influence social media has on company reputation. The ‘Reputation: With or Without You’ report by MSLGroup revealed...
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Could your website soon design itself?
Website design is increasingly complex. Even in the era of templates and widgets, the roster of devices (and their respective resolutions) that we use to view content gives website designers a tough...
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Branding and tone: keeping your content on message
It’s impossible to market your product or service unless you have a brand. By brand, we don’t mean logo and colour scheme. We mean the values and personality of your company’s products, and of the...
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Five content marketing FAQs (and how we answer them)
Content marketing is no longer the bright-eyed newcomer to the digital marketing scene. It’s now established itself as a powerhouse of marketing, becoming the cornerstone of many companies’ digital...
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Google Pigeon has landed in the UK: how does it affect you?
Google Pigeon, the latest change to Google’s algorithms, recently came into effect in the UK. Pigeon is particularly important for SMEs to pay attention to, as it chiefly affects local search results....
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2015: a year in content marketing
Welcome back to the Crowdbait blog! Our New Year’s resolutions aren’t the only things to focus on in 2015 – the digital world moves quickly, and unless we’re prepared to move with it we’re liable to be...
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Twitter takes another step towards Facebook with ‘Timeline Highlights’ feature
In perhaps the least surprising development in the history of social media, Twitter has implemented a feature that introduces a curated feed of highlights when users return to the app or website....
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Facebook’s ‘legacy contact’ system: touching or creepy?
Today’s cynics may view Facebook as a data hungry social network that’s only useful for social media marketing teams and sites churning out clickbait content, but it’s clear that many people view...
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Six tips for writing a compelling white paper
White papers are some of the most powerful tools at the content marketer’s disposal. These lengthy pieces of content have been the secret weapons of the business world for more than 20 years, and have...
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