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Six tips for writing a compelling white paper
White papers are some of the most powerful tools at the content marketer’s disposal. These lengthy pieces of content have been the secret weapons of the business world for more than 20 years, and have...
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Facebook’s ‘legacy contact’ system: touching or creepy?
Today’s cynics may view Facebook as a data hungry social network that’s only useful for social media marketing teams and sites churning out clickbait content, but it’s clear that many people view...
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Twitter takes another step towards Facebook with ‘Timeline Highlights’ feature
In perhaps the least surprising development in the history of social media, Twitter has implemented a feature that introduces a curated feed of highlights when users return to the app or website....
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2015: a year in content marketing
Welcome back to the Crowdbait blog! Our New Year’s resolutions aren’t the only things to focus on in 2015 – the digital world moves quickly, and unless we’re prepared to move with it we’re liable to be...
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Google Pigeon has landed in the UK: how does it affect you?
Google Pigeon, the latest change to Google’s algorithms, recently came into effect in the UK. Pigeon is particularly important for SMEs to pay attention to, as it chiefly affects local search results....
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Five content marketing FAQs (and how we answer them)
Content marketing is no longer the bright-eyed newcomer to the digital marketing scene. It’s now established itself as a powerhouse of marketing, becoming the cornerstone of many companies’ digital...
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Branding and tone: keeping your content on message
It’s impossible to market your product or service unless you have a brand. By brand, we don’t mean logo and colour scheme. We mean the values and personality of your company’s products, and of the...
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Could your website soon design itself?
Website design is increasingly complex. Even in the era of templates and widgets, the roster of devices (and their respective resolutions) that we use to view content gives website designers a tough...
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Consequences of social media reputation recognised in new report
A new report has shown that 85% of senior communications professionals recognise the influence social media has on company reputation. The ‘Reputation: With or Without You’ report by MSLGroup revealed...
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Google makes small change to SERPs – could your brand’s blog benefit?
As anyone in the content marketing or SEO industry will tell you, Google’s search algorithms are constantly changing and refining so that the service is able to deliver the most useful results to...
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New report reveals changes in content marketing strategies
A new report has revealed the shift in content marketing strategies for business in North America, with the results revealing useful insights for marketers around the globe. The 2015 Benchmarks,...
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Five content marketing ideas for hotels
As a content marketing agency, we create content for dozens of different companies in practically any industry you can think of, and we have a real knack for creating engaging content for even the...
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Social media users more charitable than you might think
A recent survey of over 1,000 social media users in the U.S has revealed that more than 64% of respondents have donated $100 or more to charitable causes in the past year. Social media platforms such...
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10 easy ways to gain and retain the right type of Twitter follower
Every marketing manager knows that social media is a vital marketing and communication tool. The more Twitter followers you have, the better – right? Wrong. Twitter followers come in all shapes and...
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Instagram adverts to join paid-for social media marketing arsenal
Having revealed last year that sponsored posts would soon become a reality, Instagram is beginning to roll out paid-for adverts here in the UK. Instagram was acquired by Facebook for $1 billion in...
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#Bendgate is a lesson in smart marketing
It has not been a good week for Apple. First, the numerous problems with the release of IoS8 raised the ire of customers, and then came #Bendgate. The brand new iPhone 6 and iPhone 6s have received a...
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Content marketing: how to sell without selling
Content marketing is currently the king of online marketing. It’s the marketing technique that all the top brands are trying to utilise, but it’s also the marketing trend that every business in every...
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Ello: the new social network that’s causing a stir
If you’ve been keeping an eye on the world of social media in the past couple of weeks, you may well have heard about Ello. If not, here’s what you need to know. Ello is a new social network that...
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Twitter tests out e-commerce function
Twitter has begun testing out e-commerce functionality that will allow users to purchase products without leaving their news feeds. The social network has teamed up with a series of partners including...
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Google ranking: the rumours and the reality
We’ve lost count of the times we’ve heard that search engine optimisation (SEO) is dead. That’s the first of many myths we’re going to bust in this article. SEO is not dead. As long as search engines...
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